Today in Applied Media Research we look at different research methods and what ways they could be applied to the question we chose. Qualitative research methods are more in depth research methods such as focus groups and opening ended questionnaires. An example of quantitive research is simple yes/no questions in a questionnaire.
We tried these methods out in by creating questionnaires and ideas to ask the class on why they would apply for Uni and what methods they would go through to look for a University.
I personally found quantitive research a lot easer to produce and collate answers for as it was more simple but the qualitative research methods gave a lot more information about what people actually thought and although very hard to collate and put into groups I would personally choose qualitative research due to the information we gathered.
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